Tims Dairy Limited
To develop and launch a new retail brand in April 2009 with an ongoing and progressive marketing and PR strategy
Background
Tims Dairy is a family run Dairy in Chalfont St Peter with a Greek heritage who specialise in producing delicious, fresh, live yogurt and cultured creams. Passionate about their products, the quality, taste and commitment oozes from every pot. All the ingredients are natural and they use only fresh British milk and cream.
Brief
Development and launch of new retail brand in April 2009 as a response to ‘Where can I buy your yogurt?’ customer feedback. Design of new website and implementation of ongoing marketing and PR strategies for the foodservice and retail ranges.
Key Projects Overview
- New website to support retail range launch www.timsdairy.co.uk
- Advertising and PR campaign to trade and consumer sectors
- Wholesaler and stockist growth for the new range
- Development of promotional materials
- Refresh packaging design for foodservice range
- Innovate marketing campaigns such as link with local celebrity chef, Katie Caldesi
