The Chiltern Brewery
To develop a marketing and PR strategy for The Brewery and The Brewery Shop
Background
Tom and George are the second generation of the Jenkinson family to run this wonderful brewery and brewery shop. As the oldest independent brewery in Bucks and the Chiltern Hills their fine real ales are a true testament to the 100% British ingredients, age-old brewing methods and dedication to quality. Their brewery shop sells wonderful chandlery and many of the select items on offer are made with their popular beer.
Brief
To develop a marketing strategy for The Brewery and The Brewery Shop. To increase customer awareness and the media profile of the business. To increase sales, including online and help with NPD.
Key Projects Overview
- Design concept, development and launch of new website www.chilternbrewery.co.uk
- Development of new packaging and labels for beers
- Promotional materials – tasting notes / shop brochures / stockist newsletters / posters / signage
- PR campaigns for special beers
- Limited edition beer launches
- Product and location photography
- Implementation of ongoing marketign and PR strategy
- Innovate 30th anniversary celebration ideas
- Website maintenance with e-newsletter